3 Digital Marketing trends in 2020

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1.       Video Marketing

Video marketing is one of if not the most important marketing trends for the next 5 to 10 years. Did you know that 70% of the consumers shared a business video? Did you also know that 72% of the businesses say that video has helped their conversion rates? Did you also know that 52% of consumers say that watching the video helped them to improve the confidence about the product that they were about to purchase? And don’t just think YouTube, video marketing can be used in many marketing platforms. For example, creating Live videos on Facebook, Instagram and also on YouTube, but also posting for an ideal audience on LinkedIn are big trends today.

 

2.       Influencer Marketing

Influencer marketing is a type of word of mouth marketing, that focuses on using key players or key people on promoting your message or brand. Why is it important? Because these influencers have a large audience and that’s where you want to reach. It basically not to reach to influencer but who influencers can reach. So, influencers can be celebrities or social media personalities like YouTube or Instagram there who has a large follower. And you can use them to reach your message or products to reach their audience. Most of the top and startups are using influencer marketing now.

 

3.       Focus on Generation Z

Apart from focusing your marketing on millennials, you have to extend your marketing to Generation Z people as well. Who are Generation Z people? The people aged 23 or 24 and most of them will be getting out of college and started working. These people are started to earning money and they are into purchasing for themselves. So, where do you find these people? Instagram, Facebook and Tik Tok too.