Best Digital Marketing Agency in Kochi | DigitalFolkz https://digitalfolkz.com Best Social Media Agency in Kochi Wed, 08 Nov 2023 06:07:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://digitalfolkz.com/wp-content/uploads/2021/01/cropped-digitalfolkz-01-1-32x32.png Best Digital Marketing Agency in Kochi | DigitalFolkz https://digitalfolkz.com 32 32 How Websites can help to Grow Business in Digital Era https://digitalfolkz.com/how-websites-can-help-to-grow-business-in-digital-era/ Wed, 28 Dec 2022 12:51:42 +0000 https://digitalfolkz.com/?p=3495 How Websites can help to Grow Business in Digital Era Read More »

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In the digital era, having a website is essential for businesses of all sizes and industries. A website can serve as a central hub for all of a business’s online presence and can help to attract, engage, and convert potential customers. Here are just a few ways in which a website can help to grow a business in the digital era:

  1. Establishing credibility: A website helps to establish a business as a legitimate and credible company. It provides a professional platform for businesses to showcase their products or services, and can help to build trust with potential customers.
  2. Reaching a wider audience: A website allows businesses to reach a wider audience, both locally and globally. Through search engine optimization (SEO) techniques, businesses can increase their visibility and attract more traffic to their website, which can lead to more customers and sales.
  3. Providing information and resources: A website can serve as a valuable resource for customers, providing them with information about products or services, pricing, policies, and more. By providing this information upfront, businesses can help to educate customers and answer any questions they may have, which can lead to more informed and confident purchasing decisions.
  4. Generating leads: A website can help businesses to generate leads through the use of forms, email capture, and other methods. By providing a way for visitors to contact the business or sign up for newsletters or promotions, businesses can build their email list and nurture leads until they are ready to purchase.
  5. Facilitating e-commerce: A website can serve as an e-commerce platform, allowing businesses to sell their products or services directly to customers online. This can be particularly useful for businesses that want to reach a global audience or that have a product or service that is difficult to sell in brick-and-mortar stores.
  6. Analyzing and improving performance: A website can provide businesses with valuable data about their performance, including website traffic, conversion rates, and customer demographics. By analyzing this data, businesses can make informed decisions about how to improve their website and marketing efforts in order to drive more traffic and sales.
  7. Enhancing customer service: A website can help businesses to improve their customer service by providing a platform for customers to find answers to their questions or to contact the business directly. This can help to reduce the workload of customer service teams and improve the overall customer experience.

In order to effectively grow a business through a website, it is important to ensure that the website is well-designed, user-friendly, and optimized for search engines. This may involve investing in a professionally designed website, implementing SEO best practices, and regularly updating the website with fresh and relevant content.

Overall, a website is a crucial tool for businesses in the digital era. By providing a professional platform for businesses to showcase their products or services, reach a wider audience, generate leads, facilitate e-commerce, and enhance customer service, a website can play a significant role in helping businesses to grow and succeed.

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Digital Marketing Trends in 2023 https://digitalfolkz.com/digital-marketing-trends-in-2023/ Wed, 28 Dec 2022 12:39:59 +0000 https://digitalfolkz.com/?p=3490 Digital Marketing Trends in 2023 Read More »

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It is difficult to predict exactly what the landscape of digital marketing will look like in 2023, as it is constantly evolving and influenced by a variety of factors such as technology, consumer behavior, and cultural trends. However, there are some key trends that are likely to continue to shape the industry in the coming years:

  1. Personalization: With the increasing amount of data available about consumers, it is becoming easier for businesses to personalize their marketing efforts. This could involve targeting specific ads to specific consumers based on their browsing history or personalizing email marketing campaigns based on individual interests.
  2. AI and automation: The use of artificial intelligence (AI) and automation in digital marketing is likely to increase in the coming years. This could involve the use of chatbots to handle customer inquiries, the use of machine learning algorithms to optimize ad targeting, or the automation of certain tasks such as email marketing.
  3. Video content: Video content is expected to continue to be a key trend in digital marketing. This could involve the use of live video, video ads, or video content on social media platforms.
  4. Voice search: As voice assistants become more prevalent, businesses will need to optimize their digital marketing efforts for voice search. This will involve optimizing website content and metadata for voice search queries and ensuring that businesses show up in relevant voice search results.
  5. Social media: Social media is expected to continue to be a key platform for digital marketing. Businesses will need to stay up-to-date with the latest features and trends on social media platforms in order to effectively reach and engage with their target audience.
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5 Trends That Will Define Social Media Marketing in 2022 https://digitalfolkz.com/5-trends-that-will-define-social-media-marketing-in-2022/ Fri, 01 Apr 2022 15:52:05 +0000 https://digitalfolkz.com/?p=2662 5 Trends That Will Define Social Media Marketing in 2022 Read More »

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Social media is a beast. It’s also a business-changing beast. On one hand, it’s a fantastic way to build your business, reach out to customers, and grow your audience. On the other hand, it’s also a massive time drain and an advertising black hole.

If you’re not careful, you could find yourself spending all your time on social media, without any real results. Or, you could use social media as a tool to supplement your marketing strategies, not replace them.

In order to make the most of social media and get the most out of your time on the platform, you need to be aware of the current social media trends. Keep reading to discover the 5 trends that will define social media marketing in 2022:

 Video Marketing Will Take Center Stage

Video marketing is one of the most effective social video marketing strategies that you can use. And it’s not just because people love videos. It’s also because in 2022, video will be the standard for social media platforms like Facebook, Instagram and Twitter. With video becoming more and more popular on these networks, it’s important to find ways to leverage this trend for your business.

Facebook has gone all-in on video and it’s not just a trend anymore. They have started producing their own original content in order to increase the number of videos on the platform which are cutting out the time and cost of having a third-party create them.

With this new focus on video production, they have made it easier than ever to post videos straight from your phone or computer onto your feed where they can go viral very quickly if done correctly as we’ve seen with other companies like Oreo who found success with their cleverly produced videos.

Content Marketing Will Become Even More Important

Content marketing is always important, but it will likely become even more so in the future. The internet is cluttered with information, and there are tons of people competing for your attention. If you want to break through the noise, you need to provide high-quality content that is relevant to your target audience.

One way to do this is through influencer marketing. Influencers have already built-up a following on social media, which means they’ll have more clout than you will when it comes to getting people’s attention on social media. You can reach out to influencers and ask them if they’re willing to promote your business in exchange for some type of compensation – like free products or a monetary fee per post. And while it’s not a fool proof plan, influencers can help your business grow by making people aware of what you’re doing.

Artificial Intelligence Will Give Brands More Control

The rise of AI will fundamentally change the way we interact with social media. From how brands advertise to how they understand customer needs, AI will play a role in all aspects of marketing.

In short, the power will shift from social media platforms to brands. Rather than relying on likes and shares, brands will be able to tap into deep data sets and use AI to tailor messages to specific customer needs. In 2022, you’ll have more control over your ads than ever before.

Personalization Will Drive Increased Customer Engagement

Personalization will be the driving trend of social media marketing in 2022. With the top platforms, Facebook, Instagram, and Pinterest all employing personalization strategies, brands will need to find ways to implement their own strategies of personalizing content for a better experience.

Facebook is using facial recognition to show highly targeted ads that match the interests and demographic information of an individual user. In fact, one report found that Facebook has a 65% higher click-through rate on ads that are personalized than ads that are not.

Pinterest is also jumping on the personalization bandwagon. The company launched a new tool called Promoted Pins in 2018. This tool helps users promote their pins by displaying them in front of people who have shown interest in similar pins as well as people who have shown interest in other advertisers’ pins or products.

The more you can customize your content with custom images and text to speak directly to your audience members, the more likely they are to engage with you and purchase your products or services. Personalization is key!

ROI Will Be The Biggest Factor in Social Media Marketing Decisions

In the past, social media was seen as a place for companies to just “be.” It was where you went to be part of a community and build relationships with other brands.

Now, social media is seen more as a marketing tool. When it comes to deciding what platforms you should use and how you should allocate your budget, ROI will be the biggest factor.

In fact, 87% of business owners say that ROI was their top priority when it came to determining how they allocate their budget for social media marketing. By 2022, 75% of people in charge of social media ROI will have a dedicated staff member to track results.

As a result, we can predict that the focus on ROI will increase tremendously in the coming years and brands will start paying much closer attention to how they can grow their businesses through social media.

 Bottom Line

– Social media is a beast. It’s also a business-changing beast. On one hand, it’s a fantastic way to build your business, reach out to customers, and grow your audience. On the other hand, it’s also a massive time drain and an advertising black hole.

– In order to make the most of social media and get the most out of your time on the platform, you need to be aware of the current social media trends. Keep reading to discover the 5 trends that will define social media marketing in 2022:

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The Reality Of SEO https://digitalfolkz.com/the-reality-of-seo/ Wed, 03 Mar 2021 08:33:43 +0000 http://digitalfolkz.com/?p=1729 The Reality Of SEO Read More »

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What is SEO ?

Search Engine Optimization or SEO, is the process by which you ensure that your website is visible in search engines like Google, Yahoo, Bing, etc. The SEO is done for On-Page and Off-Page, so that whenever a customer searches a certain term related to your business, your website will show up in the search results.

What is On-Page SEO?

On-page SEO means, we are preparing your website according to the standard of Google or any other search engines. Here we add keyword optimized contents, optimize the title and description, add relevant keywords, do technical SEO and so on. After this the website is submitted to Google or other search engines and after the verification your website will start showing up in the search results.

What is Off-Page SEO?

Off-page SEO means that we are creating a network of traffic from another website leading to our website. For example, if your content is shared on a Facebook and people then will visit your website for more info. Likewise, we create a network of traffic to our website from legitimate websites. This is done by business listings, blog submissions, backlinking, and so on.

Why SEO is important for your business?

SEO is one of the major digital marketing channels to generate high quality traffic to your website. By implementing SEO strategies correctly you can bring in traffic through the search engines from potential customers since he/she is searching for exactly what you are offering. And the best part is that this traffic is free of cost. Imagine the possibility of getting thousands of visits to your website!

Why is it important to increase your ranking?

The studies show that 95% of the users will only visit till 3rd page of the search results. You need SEO to come to reach here.

Why SEO & Digital Marketing is important during this crisis?

For the past six months we are all going through a crisis that took out most of the offline activities of businesses. The meetings are online, people are working from home and travelling less. So this reduces the discoverability of businesses offline. But, since people are spending more time on digital media, by implementing SEO and having a digital presence in Facebook, Instagram etc. would improve your chances of reaching target audience and lets you keep your business in the lime light.

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Google’s Bert Update https://digitalfolkz.com/googles-bert-update/ Wed, 03 Mar 2021 08:31:45 +0000 http://digitalfolkz.com/?p=1723 Google’s Bert Update Read More »

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Bert stands for Bidirectional Encoder Representations from Transformers.

Bert is a brand new algorithm that improves your search results in a more contextual manner instead of just being built on keywords alone.

In simpler terms the update allows google to better comprehend the specific context and nuances of everyday languages. Thus the end user can type in
their queries in a more conversational manner e.g., can you get a home loan after the age of 60?

Through advanced self learning Google can now understand words like stand when they can mean things like going to a food stand, taking a stand or standing up. Another example when searching for a bank account or searching for a bank on a river without context might bring up the same types of search queries, but with Google’s new algorithm they can understand exactly what you are trying to search based off of that specific intent. The update started rolling towards the end of 2019 and now affects 10% of search queries. But unlike past updates, you cannot optimize for the update.

What can you do?


1. Write user-specific content


The one thing you can do is write useful content that directly matches your specific user intent and what is relevant to what they are searching for. If your content is not relevant. It will not rank.

2. Instead of over optimizing content for SEO, pay more attention to grammar, header formatting, connecting your question to answers and keeping your sentences short and simple.

Bert has the potential to affect all aspects of SEO and content. But overall it will essentially help it understand our own human language.

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Three Digital Marketing Trends in 2021 https://digitalfolkz.com/digital-marketing-trends-in-2021/ Tue, 12 Jan 2021 11:17:44 +0000 http://digitalfolkz.com/?p=1 Three Digital Marketing Trends in 2021 Read More »

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1.       Video Marketing

Video marketing is one of if not the most important marketing trends for the next 5 to 10 years. Did you know that 70% of the consumers shared a business video? Did you also know that 72% of the businesses say that video has helped their conversion rates? Did you also know that 52% of consumers say that watching the video helped them to improve the confidence about the product that they were about to purchase? And don’t just think YouTube, video marketing can be used in many marketing platforms. For example, creating Live videos on Facebook, Instagram and also on YouTube, but also posting for an ideal audience on LinkedIn are big trends today.

 

2.       Influencer Marketing

Influencer marketing is a type of word of mouth marketing, that focuses on using key players or key people on promoting your message or brand. Why is it important? Because these influencers have a large audience and that’s where you want to reach. It basically not to reach to influencer but who influencers can reach. So, influencers can be celebrities or social media personalities like YouTube or Instagram there who has a large follower. And you can use them to reach your message or products to reach their audience. Most of the top and startups are using influencer marketing now.

 

3.       Focus on Generation Z

Apart from focusing your marketing on millennials, you have to extend your marketing to Generation Z people as well. Who are Generation Z people? The people aged 23 or 24 and most of them will be getting out of college and started working. These people are started to earning money and they are into purchasing for themselves. So, where do you find these people? Instagram, Facebook and Tik Tok too.

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