What is SEO ?
Search Engine Optimization or SEO, is the process by which you ensure that your website is visible in search engines like Google, Yahoo, Bing, etc. The SEO is done for On-Page and Off-Page, so that whenever a customer searches a certain term related to your business, your website will show up in the search results.
What is On-Page SEO?
On-page SEO means, we are preparing your website according to the standard of Google or any other search engines. Here we add keyword optimized contents, optimize the title and description, add relevant keywords, do technical SEO and so on. After this the website is submitted to Google or other search engines and after the verification your website will start showing up in the search results.
What is Off-Page SEO?
Off-page SEO means that we are creating a network of traffic from another website leading to our website. For example, if your content is shared on a Facebook and people then will visit your website for more info. Likewise, we create a network of traffic to our website from legitimate websites. This is done by business listings, blog submissions, backlinking, and so on.
Why SEO is important for your business?
SEO is one of the major digital marketing channels to generate high quality traffic to your website. By implementing SEO strategies correctly you can bring in traffic through the search engines from potential customers since he/she is searching for exactly what you are offering. And the best part is that this traffic is free of cost. Imagine the possibility of getting thousands of visits to your website!
Why is it important to increase your ranking?
The studies show that 95% of the users will only visit till 3rd page of the search results. You need SEO to come to reach here.
Why SEO & Digital Marketing is important during this crisis?
For the past six months we are all going through a crisis that took out most of the offline activities of businesses. The meetings are online, people are working from home and travelling less. So this reduces the discoverability of businesses offline. But, since people are spending more time on digital media, by implementing SEO and having a digital presence in Facebook, Instagram etc. would improve your chances of reaching target audience and lets you keep your business in the lime light.