In the digital era, having a website is essential for businesses of all sizes and industries. A website can serve as a central hub for all of a business’s online presence and can help to attract, engage, and convert potential customers. Here are just a few ways in which a website can help to grow …
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It is difficult to predict exactly what the landscape of digital marketing will look like in 2023, as it is constantly evolving and influenced by a variety of factors such as technology, consumer behavior, and cultural trends. However, there are some key trends that are likely to continue to shape the industry in the coming …
Social media is a beast. It’s also a business-changing beast. On one hand, it’s a fantastic way to build your business, reach out to customers, and grow your audience. On the other hand, it’s also a massive time drain and an advertising black hole. If you’re not careful, you could find yourself spending all your …
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What is SEO ? Search Engine Optimization or SEO, is the process by which you ensure that your website is visible in search engines like Google, Yahoo, Bing, etc. The SEO is done for On-Page and Off-Page, so that whenever a customer searches a certain term related to your business, your website will show up …
Bert stands for Bidirectional Encoder Representations from Transformers. Bert is a brand new algorithm that improves your search results in a more contextual manner instead of just being built on keywords alone. In simpler terms the update allows google to better comprehend the specific context and nuances of everyday languages. Thus the end user can …
1. Video Marketing Video marketing is one of if not the most important marketing trends for the next 5 to 10 years. Did you know that 70% of the consumers shared a business video? Did you also know that 72% of the businesses say that video has helped their conversion rates? Did …